Research Topic – Jackie Larsen
Research Topic:
Data Mining and Data Warehousing for Profit = Misuse of Personal Information
Value Statement:
Corporate Profit vs. Individual Privacy
Relevant Quote:
Although I am not sure yet how I might work the following quote into the paper, I like what it has to offer on the subject at hand:
“If you want to find out how a company feels about your personal privacy, don’t look at their privacy statement, look at their business model,” says Rick Jackson, CEO of Privada, a San Jose, California-based maker of products that allow consumers to surf the Web anonymously. A former executive at Net Gravity, Jackson helped engineer that marketing firm’s merger with DoubleClick last October, despite personal reservations about some of DoubleClick’s marketing methods. The more an information-gathering company knows about you, he says, the more money it makes: “That’s their business model. If it’s a question of profit versus privacy, profits come first every time.” (Privacy 2000: In Web we Trust?)
